Click Your Team

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Pinnacle, an IT solutions provider, wanted to run a campaign that was fun, not related to IT, and would help promote the brand in the OKC metro area. Since college football is such a huge deal in Oklahoma, they decided they wanted something that allowed users to vote for which of the major football teams in Oklahoma they preferred. NCAA and school licensing rules limited our ability to use certain words, phrases, and we definitely couldn’t use mascots, so we had to be creative in how we developed this campaign. We stuck with generic wording and colors. I worked with an agency to develop the campaign. I worked with a designer at the agency and coded the site based off of the design he provided in the end. The campaign has been a success and has been lots of fun to watch!